Author: Aggelina Papadopoulou An architecture degree opens doors to diverse career possibilities. While many may associate architects solely with designing buildings, the skill set acquired during architectural education goes far beyond drafting blueprints. In this article, we’ll explore the various careers with an Architecture degree. 1. Architectural Design: Crafting Spaces with Vision and Innovation At the heart of an architecture degree lies the art and science of desig

Author: Natalia Ferková In today’s digital world, the packaging  and unboxing experience  has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is