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Portfolio: Who needs it and how to fold it correctly?
Who needs a portfolio? First of all, representatives of creative professions use the portfolio for successful employment: a designer, an actor, a musician, a journalist, model. Recently, all those whose work can be seen in reality (teachers, builders, etc.) have also begun to provide examples of their professional activities. Moreover, a portfolio gains significance if it showcases the development of something that is fundamentally innovative. For example, a university teac
3 min read


Top 7 Data Visualization Careers in 2024
Author: Pavla Cermakova Upon the New Year, new opportunities have arisen. Data visualization is one of the hot industries that will be at its height in the upcoming twelve months and even further. Let’s explore the most promising data visualization careers. What is data visualization? Data visualization is represented as transforming text or numbers into a graphic form. Types of graphics are various, such as charts, plots, or infographics. What is the purpose of data vi
3 min read


Uncover careers with an Architecture Degree
Author: Aggelina Papadopoulou An architecture degree opens doors to diverse career possibilities. While many may associate architects solely with designing buildings, the skill set acquired during architectural education goes far beyond drafting blueprints. In this article, we’ll explore the various careers with an Architecture degree. 1. Architectural Design: Crafting Spaces with Vision and Innovation At the heart of an architecture degree lies the art and science of desig
3 min read


The Psychology of Unboxing: Why Packaging is a Marketing Tool
Author: Natalia Ferková In today’s digital world, the packaging and unboxing experience has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres
4 min read


The MAYA Rule in Digital Marketing: Balancing Innovation with Familiarity
Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity, and that is because they follow the MAYA Rule . What Is
3 min read
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