Author: Natali Ferkova One of the main   marketing strategies  when starting a business is definitely creating marketing personas . This helps to understand the target audience , connect with customers, and save time or money by focusing your marketing efforts where they will have the most impact. Marketing personas  represent the ideal fictional representation of your customer created based on the market research and data analysis.  However, creating marketing personas  doe

Author: Natalia Ferkova Are you starting your own business  or creating a new product ? If yes, this article is for you. The  foundation...

Author: Sagida Allioua The flawless lie   Just a small question to start. You read a five- star review that describes a product : “the best ever , nothing to say , buy it”. What do you think? You probably let out a sarcastic sigh and scroll to look for a review that seems more truthful. But why does a review that is too positive not seem real to us ? This is called the paradox of authenticity  : the more something looks good , or the more positive a review is , the more it lo

Author: Giulia Pedrini Introduction In recent years, the concept of consumerism has been mentioned many times. This is because this...

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