Author: Melissa Sartini The term “ different” comes from the Latin word diversus, “face elsewhere.” In particular, this refers to someone who feels, thinks, and lives differently from others. So, they have different experiences and perspectives. Moreover, unrecognized and unincluded diversity is a limitation towards the recognition of the resource aspect, the difference. So, in order to be open to diversity, we have to be open to change. Let’s say that we need to generate s

Who needs a portfolio? First of all, representatives of creative professions use the  portfolio  for successful employment: a designer, an actor, a musician, a journalist, model. Recently, all those whose work can be seen in reality (teachers, builders, etc.) have also begun to provide examples of their professional activities. Moreover, a portfolio gains significance if it showcases the development of something that is fundamentally innovative. For example, a university teac

Growing social pressure to be present and responsive at all times has forced us to redefine our daily routine. Nowadays, workers are obliged to completely rethink where and when they can devote time to their professional activities. The result is an overall work-life imbalance that affects our well-being. The brand Heineken couldn’t stay silent about this. So, let’s dive into two of the beer brand’s extremely successful campaigns. 1. The Closer Campaign Today, more than in th

Taking time to celebrate the birthdays of your employees is important. For this reason, an event budget plan is a tool for getting everything under control and achieving the set goal without nasty surprises. So, having a clear budget allows you to identify the goals, opportunities, but also limitations in organizing an event. Here are some ways to celebrate the office’s birthday in an inexpensive way: 1. Volunteering An extra day to volunteer is something refreshing. There

Author: Aggelina Papadopoulou An architecture degree opens doors to diverse career possibilities. While many may associate architects solely with designing buildings, the skill set acquired during architectural education goes far beyond drafting blueprints. In this article, we’ll explore the various careers with an Architecture degree. 1. Architectural Design: Crafting Spaces with Vision and Innovation At the heart of an architecture degree lies the art and science of desig

Author:  Pavla Cermakova Completing a master’s degree in English literature is a remarkable achievement that opens doors to a multitude of career paths . While some may assume that this degree leads solely to academia, the reality is far more diverse and exciting. In fact, the skills gained during a Master’s in English Literature are highly transferable and applicable to various fields. Let’s delve into the array of careers for English Literature graduates . 1. Education Sec

Author: Lorenzo D’Amore Can you create a winning business or career path from scratch? I believe so. And I am not the only one. Through this article, you will be told the stories of some of the successful entrepreneurs who, through their minds and inventiveness, have made it. The aim is to ensure that these motivational stories and incredible growth paths can stimulate your creativity and spur you on to pursue your business with even more energy and positivity. The fundamen

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is