Author: Jennifer Argenton Introduction  Over the last few decades, sustainability  has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy  in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr

Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your

Author: Marianna Komjáti Credibility  and  trust  are key factors. The success  of your crypto venture  and ultimately your own life depends on them. Scams  have made  investors  and users  increasingly skeptical .  So how can crypto startups  build a trustworthy brand  that people see as credible  and that earns their confidence , even in a world full of online fraud?! Identifying Your Brand in Web3 With Web3, your digital wealth is yours rather than being controlled by larg

Author: Jennifer Argenton Introduction To start, we need to define what nation branding  is. Nation branding refers to the intentional application of branding techniques and marketing strategies  to a country to build a positive international image  and achieve specific goals, such as attracting foreign investment, building up tourism, stimulating trade, and attracting human capital. This plan structures and promotes a country's identity, culture, and values to the world, cre

Author: Natali Ferkova One of the main   marketing strategies  when starting a business is definitely creating marketing personas . This helps to understand the target audience , connect with customers, and save time or money by focusing your marketing efforts where they will have the most impact. Marketing personas  represent the ideal fictional representation of your customer created based on the market research and data analysis.  However, creating marketing personas  doe

Author: Gulkhar For small businesses, SMART marketing  is the secret tool to compete with big players in the market. Nowadays, tight budgets push startups to be creative and succeed. But the SMART marketing framework is a strong advantage when starting a new business . This article will explore how newly opened brands can use SMART digital marketing tips to have steady growth. Understanding the SMART Marketing Framework Before diving into how each element of SMART marketing

Author: Gabriela Kalinová Introduction Streaming  has changed significantly over the course of history. Owning a television  was not...

Author: Chiara Veri Introduction Generation Z, known for growing up with smartphones in their hands, has established a special...

Author: Gabriela Kalinová Introduction The word " femvertising " is a combination of two words, feminism and advertising. Simply put, it...

Author: Gowtham JEGASOTHY Introduction Today, the job market in 2025  is filled with ambitious communication graduates. Yet, many of them...

Author: Doria Keretić  Introduction TikTok  began as an entertainment app with dances and viral music. However, there have been some...

Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...

Author: Lana Sertić Introduction One of the easiest website builders  out there, and one you’ll come across if you’re starting a blog...

Author: Lorena Milanović We can say that in 2025 design has never been more accessible. Thanks to tools like Canva , we can create great...

Author: Natalia Ferkova Are you starting your own business  or creating a new product ? If yes, this article is for you. The  foundation...

Author: Marianna Komjati How Sharing Your Career Journey Can Launch a Successful Human Resources Career In 2025 , the HR  field is more...

Author: Sagida Allioua The new era of “less is more “ In the chaotic battlefield of modern marketing, your story has three seconds to get...

Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...

Author:  Lana Sertić Introduction In today’s digital world , the social media  presence of your company  is often the first impression  a...

Author: Doria Keretić Social media  and blogs  are two of the most important elements for building and growing your brand. The only thing...