Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is

Author: Sagida Allioua The new digital dilemma  In a world that never stops running, it is increasingly common to feel like you are always one step behind. We are bombarded with constant stimuli  and try to keep up with the frenzy of the online world so as not to miss anything, to belong and experience everything.  In 2025 It is well known that FOMO( fear of missing out)  is a widespread phenomenon that leads to potentially dangerous psychological consequences. Yet people ar

Author: Chiara Veri Italian Cities In 2025, living in an Italian city means much more than choosing a beautiful landscape to admire: it...