Author: Natali Ferkova One of the main   marketing strategies  when starting a business is definitely creating marketing personas . This helps to understand the target audience , connect with customers, and save time or money by focusing your marketing efforts where they will have the most impact. Marketing personas  represent the ideal fictional representation of your customer created based on the market research and data analysis.  However, creating marketing personas  doe

Author: Natalia Ferkova Are you starting your own business  or creating a new product ? If yes, this article is for you. The  foundation...

Author: Lorena Milanović Introduction Marketing has changed significantly compared to the past, now that artificial Intelligence tools...

Niche marketing is a specific marketing that consists of targeting a specific part of the population which is called a niche group.

Personal branding and tips to understand its level

So, to stand out in the crowded marketplace, you need to build emotional connections with your audience.