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Common mistakes that brands make with marketing personas
Author: Natali Ferkova One of the main marketing strategies when starting a business is definitely creating marketing personas . This...
3 min read


What is a marketing persona and why does every brand need one?
Author: Natalia Ferkova Are you starting your own business or creating a new product ? If yes, this article is for you. The foundation...
3 min read


How AI Is Reshaping Marketing Strategies: What University Students Are Learning in 2025
Author: Lorena Milanović Introduction Marketing has changed significantly compared to the past, now that artificial Intelligence tools...
3 min read


Niche Marketing for Business
Niche marketing is a specific marketing that consists of targeting a specific part of the population which is called a niche group.
4 min read


How Strong is Your Personal Brand
Personal branding and tips to understand its level
3 min read


From "Likes" to "Loves": Building Emotional Connections with Your Audience
So, to stand out in the crowded marketplace, you need to build emotional connections with your audience.
3 min read
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