Author: Dóra Fekete Animal welfare in the European Union has gradually developed over recent decades from a peripheral issue into a central and high-priority area of public policy. While in the past regulations concerning animals were primarily guided only by economic, agricultural, or food safety considerations , today the principle that animals are sentient beings whose welfare deserves independent protection has become increasingly prominent. The animal welfare policy of

Author: Flaminia Baldella Brands have long relied on a transactional branding strategy. This approach emphasizes immediate sales, often through frequent marketing campaigns, discounts, and messaging that centers on the product itself. However, the landscape is shifting. Marketing is evolving into a relational model , as consumers increasingly seek connection, identity, and meaning. Fitness and Wellness communities exemplify this change, demonstrating how brands are moving a

Author: Marianna Komjáti Introduction   The best time to rethink our marketing is the beginning of the year.  Very often brands repeat the same strategies and excepting different results. This article is about breaking this circle and creating better results. I will show you the seven most common marketing mistakes we repeat every year. The seven biggest mistakes that are so easy to fall into. After that I collected 3 main priorities that actually matter if you want to build

Author: Dóra Fekete When a Name Stops Being “Just a Name” There is a point where a person’s name is no longer just an introduction. It is no longer a signature on an official document, nor a line in a civil registry, but something entirely different: a sign in a shop window, a label on a perfume bottle, a domain name in a browser’s address bar. A name that generates money, attracts attention, and produces legal disputes. This is where a question arises that sounds absurd at f

Author: Dóra Fekete An audio recording in which a politician makes scandalous statements.A video in which a company executive justifies strange decisions.A recording that “proves” that someone said or did something they never actually said or did.Even just a few years ago, it would have been taken for granted that we should believe such materials. Today, however, the question arises more and more often: are we seeing a real recording, or one created by artificial intelligence

Author: Marianna Komjáti   New year , new area, new me. Somehow the beginning of a new year feels special . If we think logically it’s just the next day. But somehow it feels different. It gives more energy , more motivation to people. So if you want to energize your company , your customers there is no better time than January. After Christmas time , when most people over-spend their money, when they had a holiday , a break in their work it’s the time when they are ready f

Author: Marianna Komjáti You have no idea how to manage the best Christmas Marketing ? Which is loyal to your brands, but also gives the magic atmosphere to your customers that they expect during this season?  Not change your tone fully! Just give more sparkle , more emotion and more urgency . Keep your focus on staying true to your brand voice by giving some more sensitive elements which fits the season. In this article I’ll show you how to do it right! By giving some

Author : Flaminia Baldella There are a lot of posts saying “marketing is dead” and that AI is poised to wipe out the entire industry. I can get this point of view… it can look like the whole marketing discipline is disappearing, but it isn’t!  What’s happening is the growth of the performance marketing, where everything is spent provide real outcomes like leads, sales and long-term growth. Marketing isn't dying, it's just evolving, becoming more accountable, sharper, and a f

Author: Marianna Komjáti Introduction Online shopping  is getting more popular each day. It has a lot of good sides for  customers and  merchants.  The fast technological advancements  and better digital experience reshaping the e-commerce landscape . In 2026  most of the people all around are surrounded by many digital objects . Which makes more possibilities for them to choose e-commerce . In this fast changing world, fast changing  needs, businesses need to adapt fast too

Author: Dóra Fekete If someone misses a software update today, at worst they get an annoying notification. If the law falls behind technology, however, the consequences can be far more serious. So the question is not merely theoretical: can the law  truly keep pace with technological advancement , or are we watching a race that is lost from the start? Technology is fast by nature. New tools, platforms, and solutions appear almost weekly. What counted as innovation yesterday

Author: Dóra Fekete Traditionally, legal systems have proceeded from the assumption that technology is merely a tool through which people can make everyday life easier. Whether we are speaking of a simple instrument or a more complex information system, the concept and interpretation of legal responsibility have always been linked to human actions and decisions. The emergence of artificial intelligence, however, is gradually reversing this way of thinking. Because of self-le

Author: Marianna Komjáti   Introduction Christmas is the most important period of the year for many businesses . The sales rate is very high. During the holiday season costumers are more emotional driven and they spend more money than other times during the year . It’s a competition between companies so making discounts is not enough. Keep in mind that your c ompetitors will be very creative in how to make people choose them. Brands design very attentively, well-struc

Author : Marianna Komjáti The end of the year is always very busy. People overcome many challenges. They are tired, but they still keep going with the work and  with Holidays preparations. Many things are happening around and inside them. Catch this. When Christmas is just days away, that's the most powerful sales season of the year. Consumers are in a buying mindset. Urgency is high. They are strongly emotionally driven these days. The secret to success is the quick to launc

Author : Flaminia Baldella Moving abroad is a big change in your life that comes with both excitement and worry. This can be an amazing experience for both personal and professional growth, but it is clear that there are both good and bad things about it. There will be greater freedom and independence, chances to meet new people, an immersive cultural experience, and more. However there will also be times when you feel lonely and alone, a limited social life, culture shock, a

In today's competitive job market, securing an internship can be a vital stepping stone toward a successful career. But how do you stand out among countless applicants? The answer lies in building your personal brand. By establishing a strong online presence and showcasing your unique skills, you can unlock numerous internship opportunities. Whether you're a college student or a recent graduate, creating a professional brand is essential. As you embark on this journey, rememb

Introduction In iGaming , the easiest plan is not always the best. A tactic‑heavy checklist (SEO, paid, affiliates, influencers) may drive short‑term lift, but without responsible guardrails, campaigns risk crossing ethical lines and eroding trust.  A robust plan of action begins with a candid acknowledgment: marketing can persuade powerfully, so we must design for safety as well as growth. Step 1: Establish the legal baseline and responsible advertising standards. Before cho

Intel Corp ., the world’s largest manufacturer of computer processors, has announced that it will be reducing its dividend payment to its investors. The move is aimed at preserving cash and focusing on the company’s turnaround plan. The dividend cut: a necessary move to preserve cash The company has stated that it will reduce its quarterly distribution to investors to 12.5 cents a share, down from the current quarter’s 36.5 cents a share. This is the lowest level of dividend

Nathaniel Chastain is guilty of both wire theft and laundering money. This is the first case of insider trading involving digital tokens, according to federal prosecutors. Nathaniel Chastain is a former employee of OpenSea . OpenSea is one of the largest non-fungible tokens ( NFTs ) marketplaces in the world. OpenSea? What Happened? The trial centered around Chastain’s use of non-public information from OpenSea to trade on NFTs . He allegedly purchased NFTs before they w

When we talk about trading and financial market analysis, our minds often conjure images of technical charts with candles, lines, and tons of numbers. In fact, prices constantly fluctuate, discussions revolve around all-time highs, candlestick patterns, and indicators. Initially overwhelming, there are highly useful tools that bring order and understanding to the chaos of numbers and charts— technical indicators in trading . Moreover, these indicators are crucial tools for m

In the realm of investing , news can be considered the vital fluid that circulates in the veins of stock prices . Every news event, statement, or speculation has the potential to cause shocks throughout the stock market . It’s important to recognize that not all news is created equal. For this reason, investors must understand the nuances of the information that influences markets . This article examines a variety of news that may have an immediate effect on stock prices