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Netflix and Ads: How Streaming Changed the Rules of Marketing
Author: Gabriela Kalinová Introduction Streaming has changed significantly over the course of history. Owning a television was not...
3 min read


How We’re Spending Our Free Time in 2025: From Screens to Social Spaces
Author: Martina Gortana Introduction In recent years, we have experienced unprecedented changes in our leisure time . In fact, the impact...
4 min read


Mastercard vs. Visa, Debit vs. Credit: Choosing the Right Card for Your Wallet in 2025
Author: Mariama NIAISSA Introduction In 2025, it's important to choose the best payment method for your lifestyle. Between changing...
4 min read


Empadronamiento in Spain: A Step-by-Step Guide for Non-EU Citizens
Author: Antonio Masciari Registering for the Empadronado in Spain If you are relocating to Spain you will need to register for the...
3 min read


Gamification in travel: engaging customers through rewards and challenges
Author: Natalia Ferkova In today's world, traveling is popular more than ever. Young people, families or even old people love traveling...
4 min read


How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read


The Rise of Social Commerce: Gen Z’s Shopping Behavior in 2025
Author: Natali Ferkova Gen Z , the generation born between 1997-2010, described as digital natives. They grew up with access to the...
4 min read


“Legal Loopholes and Human Rights: The Impact of Italy's Detention Policies on Migrants in Lampedusa”
Author: Sabrina Mazzei Legal Gaps and Human Rights Violations In Lampedusa, many newly arrived migrants are held for days in centers where they can't leave. Officially, there's no mention of detention, but the reality is that they're held in centers without being allowed to leave. Arbitrary and Unlawful Detention The Grand Chamber of the ECHR , in its Khlaifia and Others v. Italy ruling, condemned Italy for holding irregular migrants in Lampedusa. On ships docked without a
3 min read


From Erasmus to Work: Adapting to the Job Market after Studying Abroad
Author: Chiara Veri Introduction The Erasmus experience is often described as a combination of freedom , discovery , and cultural...
4 min read


Part-Time vs Full-Time Internships: Which One is Right for You?
Author: Jesse Amoako An essential first step in bridging the gap between professional life and academic learning is an internship ....
3 min read


Gen Z and Snapchat in 2025: how the platform shapes trends, communication, and digital culture
Author: Chiara Veri Introduction Generation Z, known for growing up with smartphones in their hands, has established a special relationship with Snapchat, characterized by authenticity, spontaneity, and intimate communication. In 2025, despite fierce competition from TikTok, Instagram, and other emerging apps, Snapchat continues to maintain its unique relevance thanks to its mix of AR, AI, and personal interaction that perfectly connects with the digital values of young peo
4 min read


Femvertising: When Feminism Becomes a Marketing Tool
Author: Gabriela Kalinová Introduction The word " femvertising " is a combination of two words, feminism and advertising. Simply put, it...
4 min read


Marketing Strategies Every New Crypto Firm Should Use to Build Trust and Drive Growth
Author: Gulkhar Bayramova The crypto industry currently experiences rapid growth through startups and project launches. However, since the competition is high, it is challenging to stand out. As a result, crypto marketing strategies have become an essential tool instead of being an option. It is the most effective way to gain trust and build long-term growth. Proper marketing strategies are very crucial to growth and survival in the market. In fact, strategically constructe
5 min read


Blogging as personal branding: How communication students can stand out in a crowded job market
Author: Gowtham JEGASOTHY Introduction Today, the job market in 2025 is filled with ambitious communication graduates. Yet, many of them have similar diplomas and skills. Therefore, employers search for something more than just a polished resume . They want to see a clear identity and proof of visibility. In this sense, starting a blog is a powerful way to build personal branding . It helps students highlight expertise, values, and creativity beyond academic results. What i
3 min read


Studying Law in Italy or Spain: Which is the right country for your studies?
Author: Sabrina Mazzei Most of those who choose to study law do so, ultimately, driven by a desire and a sense of justice . They aren't content to remain an internal trait, but also want to find an outlet externally, in their future career , whatever that may be. Career Opportunities The career prospects of those who undertake legal studies today are somewhat different from those of the recent past. However, law degrees undoubtedly remain among those that offer a very wide
3 min read


Freelancing vs. Full-Time Jobs: Pros and Cons
Author: Chiara Veri Introduction Today's job market is constantly changing, and in this context professionals have more and more choices...
4 min read


Beyond Trends: How Brands Can Leverage TikTok for Authentic Awareness in 2025
Author: Doria Keretić Introduction TikTok began as an entertainment app with dances and viral music. However, there have been some...
4 min read


Loss Aversion: The Hidden Engine of Marketing
Author: Sagida Allioua The primal fear of losing We all know too well that horrible gut feeling when we find out that an offer has...
4 min read


The psychology of 'Did I make a good purchase?': How post-sale marketing fights cognitive dissonance
Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...
5 min read


3 reasons why influencer marketing works for Gen Z
Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...
3 min read
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