Author: Solène Amandio
Publication date: 09.02.2024
Work blogs have become increasingly important in the 21st century, as they allow you to reach and connect with anyone. As figures show, in 2020, 77% of Fortune 500 Companies were using blogs and their benefits. Even software giants like Microsoft use blogs to foster communication. Therefore, in the dynamic landscape of Human Resources (HR), blogging has become a powerful tool reshaping the way organizations interact with their workforce.
Representation of the company’s culture
Blogs have to represent consistently and positively the company. Indeed, this is where everyone can find information about the company’s culture, mission and vision. Actually, blogging about it reinforces the core values and humanizes the company with its identity.
In other words, the company might seem more engaging and forward thinking, attracting and connecting with employees. What's more, HR professionals can utilize blogs to narrate success stories, share employee testimonials, and highlight initiatives that contribute to a positive work environment. As a result, this transparency nurtures a sense of belonging within the organization.
Increase employees involvement and efficiency in the organization
Recognizing and appreciating employees publicly is a morale booster. That’s why blogs enable HR to highlight the contributions and achievements. Thus, this enhances overall employee engagement, satisfaction and involvement. It also increases collaborations and creates a safe environment.
Furthermore, HR can create content that aids employees in their professional growth, sharing knowledge. So, blogs contribute to their professional development and training. In addition, HR can share important updates and gather feedback from employees. Therefore, the dialogue fosters a culture of transparency. It ensures that employees feel heard and valued and it increases their work efficiency.
Transformative hiring process
Blogging also affects the hiring process of companies. Indeed, it allows candidates to learn about the company’s culture, goals, interests… As prospective employees have more information about the company, candidates' profiles correspond more to the brand identity.
Regularly updated content attracts top talent. That showcases the company's commitment to employee development, diversity, and innovation. So, HR can leverage blogs to provide insights into the work culture, helping potential hires envision their future within the organization.
More than 409 million people visit over 20 billion blog pages every single month. As there is a lot of traffic, blogs can be free advertisements for the company. In addition to that, blogs are user-generated websites, so there are a lot of tools that can be used such as Google Analytics or Wordpress. But also they use technology and digital marketing techniques like SEO (Search Engine Optimization) to boost the company’s blogs.
Another digital benefit comes from the increasing prevalence of remote working. That’s why HR blogs can be a hub for resources and tips related to remote collaboration, work-life balance, and mental well-being. Consequently, HR can use this platform to reinforce a sense of unity among remote teams.
Policies and procedures to apply
The HR department plays a pivotal role in formulating a comprehensive strategy and policy for the company's blog. In the era of personal online expression, employees might maintain personal blogs. That’s why it is crucial to establish clear policies. Therefore, establishing policies and procedures for both company and personal blogs is a preventive measure to mitigate risks associated with online content. Not only to avoid legal challenges that may arise from online posts but also to deal with the dilemma of the use of social media at work.
Future and impact of Blogging on Human Resources
Blogging has evolved into a strategic tool for HR professionals. Introducing policies, procedures and guidelines concerning blogs became crucial in HR. Indeed, the forecast expects the number of bloggers to increase by 40% in 2028. From shaping employer branding to fostering employee engagement, the impact of blogging on HR is transformative.
As organizations continue to adapt to the ever-changing dynamics of the workforce, embracing blogging as a fundamental aspect of HR practices is the key to success. As a result, this forward-thinking strategy enhances workplace culture and effectiveness.