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The importance of Instagram influencers

Updated: Dec 5, 2023

Blog by Anita

Author: Anita Gotić

Date of Publication: 27/03/2023

Instagram influencers are people who have gained the trust of their followers on Instagram and have the ability to influence the purchasing decisions of their followers. In particular, they use their platform to share photos, videos and stories with their followers. In addition, they often promote products or services in exchange for payment or other forms of compensation. Today, they are very important in the world of digital marketing and social networks. However, there are different types of influencers on Instagram by their size:

  • Nano-influencers: 1,000k – 10,000k followers,

  • Micro-influencers: 10,000k – 100,000k followers,

  • Mid-tier influencers: 100,000k – 500,000k followers,

  • Macro-influencers: 500,000k – 1 million followers,

  • Mega-influencers: more than 1 million followers.

Also, there are some different types of Instagram influencers by their niche:

  • Gamers

  • Sports and Fitness

  • Bloggers/Vloggers

  • Photographers

  • Beauty

  • Fashion

  • Travel

  • Parenting

  • Technology

  • Lifestyle

  • Food

  • Entertainment

Why are Instagram influencers important?

Increased reach

digital marketing, instagram, influencers, hashtag, social network

Instagram influencers have a large following and can help businesses reach a wider audience. They can help promote products or services to their followers and increase brand awareness.

High engagement rate

Instagram influencers have a higher engagement rate than regular users. This particularly means that their followers are more likely to like, comment and share their posts. Therefore, this can help businesses get more visibility and engagement on their content.

Targeting audience

Instagram influencers often have a specific niche specialise in. In fact, this means businesses can target their marketing efforts to a specific group of people who are more likely to be interested in their products or services.

Trusted sources

digital marketing, instagram, influencers, hashtag, social network

Instagram influencers are often seen as trustworthy sources of information. Followers trust their recommendations and are more likely to make a purchase based on their opinion.


Moreover, influencer marketing is often more cost-effective than traditional advertising methods such as TV commercials or print ads.


Influencers are often very creative and can create visually captivating content to attract their followers.

Successful Instagram marketing campaign example

Daniel Wellington

digital marketing, instagram, influencers, hashtag, social network

Daniel Wellington is a popular luxury watch brand that is one of the best examples of Instagram marketing campaigns. Daniel Wellington collaborated with the famous YouTuber, Joseph Vincent who is popularly known for his music sensations. Joseph posted a picture on his Instagram profile with the hashtag #danielwellington and asked his followers to buy Daniel Wellington watches using a discount code. Joseph Vincet is a famous person and has a greater power to influence people. So with this collaboration he can encourage more people to buy watches and the Daniel Wellington campaign to ensure greater sales and profits.

Overall, Instagram influencers are an important part of modern marketing strategies. In this way, companies can reach a wider audience and increase their sales and profits. However, it's important to choose the right influencers to work with.

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