Author: Solène AMANDIO
Publication date: 16.05.2024
Technological advancements are reshaping the way businesses operate. Indeed, it emphasizes the need for continuous improvement in order to remain competitive and enhance productivity. Effective digital change management, spearheaded by HR, is crucial for navigating these changes and streamlining processes. By prioritizing workforce automation, engagement solutions, and analytics monitoring, organizations can cultivate a thriving workplace culture and achieve optimal efficiency.
What is a digital transformation for a company ?
While digitalization consists in leveraging digital technologies to improve business processes, a digital transformation is a change in every part of how a business operates by using digital technologies.
The main goals of a digital transformation are to enhance decision-making, employee experience and overall agility. Nonetheless, this initiative is bound to underachieve if it isn’t implemented well. Digital change must incorporate the varying expectations and priorities of numerous stakeholders. HR needs to help create a mindset within the organization of being open and receptive to digital adoption.
Digitalization of HR function
Some HR missions can be digitalized in order to gain time and efficiency. Indeed, training, recruitment and remote work can be improved by this process. It is also the case for HR analytics parts like data exploitation. Suitable computer tools provide a gain of time and precision and avoid human errors. Here are some examples of tasks that can be improved by digitalization:
Routine tasks: automation through software
People analytics: Better understanding of staff needs and performance thanks to clear, organanize datas
Onboarding: through software to help employee start easier and faster
Recruitment: New ways to find, select and hire the right people
Employee training: whenever they need to learn new skills
Therefore, integrating digital tools and automated systems improve people management for HR professionals.
HR’s role in driving the digital change
Human Resources professionals have a strategic function that brings competitive advantages to organizations. Their role in managing digital change is extremely important. Let’s see the HR drivers for a digital transformation within a company.
Creating a digital adoption strategy
Indeed, all employees will not be at the same page concerning digital tools. To help them easily adapt to this change, HR needs methods to smoothly transitioned.
Effective communication
It is HR responsibility to reassure and explain the process, benefits and value of digital solutions.
Communicating with empathy is essential so that employee feel motivated to adapt. They also need to know exactly how technology will affect them and their work.
Fear, resistance, skill gaps can be a barrier for change. HR should install an open to learn atmosphere. Sufficient training, transparency and two-way communication where employees feel that they are heard, are keys to a smooth digital transformation.
Building resilience
In order to successfully lead the employees through this change, it is important not to just add or switch tools but to change behavior. It will help think and work in a new way. Moreover, workforce trained to change will adapt more easily to next adjustments or transformations.
Managing risk
As it might be an unfamiliar technology, it could be a threat if not managed well. Ethical and privacy issues, temporary loss of productivity and other situations of uncertainty need metrics to mitigate risks. This is why HR’s role is really important in the digital change management.
Applying it yourself
HR needs to lead the way, so they need to build their own digital skills to help the organization to transform. HR role in a digital transformation is strategic, data-driven and employee-centric.
Conclusion
A successful digital transformation requires more than just an implementation of new technologies. It necessitates thoughtful communication and careful development to gain acceptance among the workforces. Organizations aspiring to thrive in the digital era must prioritize effective digital change management. HR assumes a pivotal role in internal transformation, helping employees to adopt it and fundamentally changing their way of working.
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