Updated: May 30
Author: Giorgia Piccolo
Date of Publication: 25/07/2022
Before explaining the importance of growing engagement on Instagram, it is helpful to define more clearly this term. Engagement is more than counting your views or followers. Rather it’s about measuring the interactions that your audience makes with your content. On Instagram, we typically measure engagement with a range of metrics such as comments, shares, likes, saves, followers, mentions, and a lot more.
To calculate the engagement rate, you need to divide the total number of interactions / total number of views of the post. To further illustrate this, it is important to make clear that Instagram is a platform based on people and their interactions. This is obvious from the type of content that is conveyed within it.
How to increase Instagram engagement
Tip 1: Get to know your audience
The first tip is certainly to be able to make yourself known as you are. Showing your face, your details, and being remembered for your personality, only in this way will people be able to bond a relationship with you.
Tip 2: Get authentic
Regarding what I said in the first tip, authenticity must be the master. Only in this way will people recognize us. We should immediately convey our goal within the platform. Thus, followers will understand what topics you will bring to your page.
To make your Instagram page even more authentic, you can vary the content formats. For example, if you are creating content for your site, you have several options, including Blog Posts, Product Page, Landing Page, and Interactive Tool.
However, the best type of content in this case depends on the theme and purpose of the content itself.
Another goal is not only the aesthetic beauty of the graphic content but also the caption under it. The main reason for doing so is to explain the basic idea of the project in words, showing one's identity and image. It is necessary to enter first all the most important information and secondly the most superfluous to be able to create a hierarchy of information.
Tip 3: Create savable content
First of all, you need to define your "call-to-action" and then go and find out what the trending contents are at that moment.
Then, you need to brainstorm and think about generic topics that your audience might usually be looking for.
Enter the topics you found while brainstorming within a keyword research tool such as Keywords Explorer. Scroll through the list of keywords and make a list of all those that seem promising for your content.
If you are looking for ideas for your site's content, you must first identify your competitors. The easiest way to do so is to go to the keyword list in Keywords Explorer.
Then you open the report called Traffic Share by Domains. In this way you will see which sites get more traffic from those keywords.
Tip 4: Go live
The possibility of using the "Live" tool allows you to increase your engagement in a natural and fun way. It allows you to build a relationship with your followers and also to bring out your personality.
Tip 5: Respond to questions and comments
Surely answering questions and comments allows people to understand the kind of person they are facing. Also, it lets you express your ideas and opinions on general topics. What's more, you are able to start a great conversation between all the users on that profile.
A small recap
In conclusion, creating engagement is an activity that requires time and dedication. Therefore, you have to study your target audience, understand what content to bring to your profile, and convey your call-to-action. The important thing is to create a clear and simple image of themselves. In this way, you allow users to easily understand what type of content we offer. Also, you create a long lasting relationship. The Instagram platform is one of the strongest because it allows us to fully show who we are and what we want. The most important goal, therefore, is to create lasting relationships based on trust and loyalty between content creators and users.