Author: Giorgia Piccolo
Date of Publication: 25/07/2022
Before explaining the importance of growing engagement on Instagram, it is helpful to define more clearly this term. Engagement is more than counting your views or followers. Indeed, it’s about measuring the interactions that your audience makes with your content. On Instagram, we typically measure engagement with a range of metrics such as comments, shares, likes, saves, and followers.
To calculate the engagement rate, you need to divide the total number of interactions by the total number of views of a post. Instagram is a good example of an engagement platform because it is based on people and their interactions.
5 tips on how to increase Instagram engagement
Tip 1: Get to know your audience
The first tip is certainly to be able to make yourself known as you are and to know your audience in return. This includes what they like, dislike, and at what time they are the most active on Instagram. Showing your face, sharing your details, and being remembered for your personality is very important. Only this way will people be loyal to your page and be able to form a long-lasting virtual relationship with you.
Tip 2: Be authentic
Authenticity must be the master in whatever you do and share. You should also convey your goal within the platform as soon as possible. That way followers will understand what topics you will bring up and what your page is all about.
In addition, to make your page even more authentic, you could vary the format of your content. For example, if you are creating content for your site, there are several options available. Some of them include blog posts, product or service page, landing page, and interactive tools. The best content format will then depend on the theme and purpose of your content.
Other than the aesthetic and design of your Instagram page, another goal is the kind of captions you write under your profile and posts. The main reasons for using captions is to explain the basic idea behind a project, and to show one's identity or public image. A tip is to first enter the most important information and then continue with the more superfluous information. That way you will create a hierarchy of information and won’t lose your followers’ attention.
Tip 3: Create content based on keywords
First of all, define your "call-to-action" and then go and find out what the trending contents are. Then, you need to brainstorm and think about generic topics that your audience might be looking for. Enter the topics you found while brainstorming in a keyword search tool. Scroll down the list of keywords you found and make your own list of keywords that might be relevant to your content.
If you are looking for content ideas for your website, you must first identify your competitors. The easiest way to do this is to go to the keyword list in Keywords Explorer. Then you open the report called Traffic Share by Domains. This will allow you to see which sites get the most traffic from the keywords you found. Adapt your content accordingly.
Tip 4: Go live
The possibility of using the "Live" tool on Instagram allows you to increase engagement in an organic and fun way. In addition, it increases the chance of you building a connection with your followers and showing them your true personality.
Tip 5: Respond to questions and comments as best as you can
Surely, answering questions and comments allows people to understand the kind of person they are facing. Also, it lets you express your ideas and opinions on general topics. What's more, you are able to start great conversations between users/followers in your profile.
Finally, if your followers see that you are replying to their comments and messages, they may get the impression that you really care about them and the Instagram community. This might make them feel seen and heard, which in turn might increase their loyalty and engagement to your profile.
A small recap
In conclusion, increasing Instagram engagement is an activity that requires time and dedication. Therefore, you have to study your target audience, understand what content to create, and convey your purpose.
The important thing is to be your most authentic self in the process. This is because the relationship you have with your followers as a content creator should be based on trust and loyalty. Indeed, Instagram is one of the most powerful platforms to create long lasting relationships with others. This is because it offers a variety of tools that make communication and engagement much easier.