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Meta Descriptions for SEO: A Full Guide for Beginners

Updated: Jan 26

Author: Karlo Gojak

Publication date: 22.10.2024

What are meta descriptions?

A meta description is an HTML component

A meta description is an HTML component that provides a concise summary of a webpage's content. In particular, it aids both users and search engines in comprehending its essence. Typically limited to about 160 characters on desktop and 125 characters on mobile, its primary aim is to entice users to click through to the page. Once on your site, you can leverage additional opportunities to engage users and guide them through their customer journey.

Where are meta descriptions used?

Meta descriptions are utilized on search engine results pages (SERPs) right under the page's title. If a page has various keywords ranking on a SERP, Google might select a snippet containing the search query. This way, it gives visitors a brief idea of the page's content before they click on it.

In search results, this technique will look like this:

utilized on search engine results pages (SERPs)

How to improve Your Website's Search Ranking with Better HTML Meta Descriptions?

A meta description provides a concise overview of the webpage's content for both search engines and users. While meta descriptions don't impact your Google rankings directly, a nicely written one can entice users to click on your link instead of moving on. Here are easy tips for creating effective meta descriptions:

1. Keep Them Short

Aim for 120 to 160 characters (including gaps) to ensure your message is concise and impactful.

2. Use Regular Sentence Style

Craft your meta descriptions in a way that feels natural and approachable to users.

3. Incorporate Main Keywords Naturally

Include your primary keyword seamlessly, avoiding excessive use to maintain readability.

4. Be Brief, Accurate, and Descriptive

Summarize your content effectively, providing users with a clear idea of what to expect.

5. Align with User Search Queries

Tailor your meta descriptions to match what users are searching for, increasing the likelihood of clicks.

6. Avoid Repetition

Diversify your meta descriptions across your site, steering clear of redundancy.

Meta Robots Tag

The meta robots tag manages how search engines explore and include your webpage in their results. In other words, it lets search engines know if you want them to check and show your page in search results.

Example of a Meta Robots Tag:

<meta name="robots" content="index, follow">

Meta Viewport Tag

The meta viewport tag manages how your webpage looks on various devices, mainly focusing on adjusting the width and scaling of the visible area. This ensures that your website delivers the best possible viewing experience, no matter the device being used.

Example of a Meta Viewport Tag:

<meta name="viewport" content="width=device-width, initial-scale=1.0">

Meta Title

A meta title, also known as the "title tag," informs search engines about a webpage's title. It's the clickable headline you see on search result pages.

Example of a Meta Title:

<title>Delicious Homemade Recipes | Cook with Joy</title>

In this example, "Delicious Homemade Recipes" represents the title of the webpage, and "Cook with Joy" is the name associated with the website or brand. This meta title would appear as the clickable headline on search engine results pages.

Meta descriptions and Meta tags Role for SEO

In conclusion, meta tags are a fundamental aspect of SEO that can significantly impact a website's visibility on search engines. Beginners should focus on optimizing title tags, meta descriptions, and other relevant meta tags to enhance their website's search engine performance. By understanding and implementing these meta tags effectively, even newcomers to the world of SEO can make it. This means that they can take a significant step toward improving their online presence.


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