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How To Put Keywords in The Right Places

Updated: Feb 7

The author Karlo Gojak of the article:" How to put keywords in the right places".

Author: Karlo Gojak

Publication date: 04.12.2023

In the ever-changing world of digital marketing, making sure your website is easily seen online is super important. Keywords are like the guides that connect what users are looking for with the right content. But it's not just about picking the right keywords – where you put them on your website matters a lot too. In this article, we'll break down how to place keywords in the best spots to boost your website's ranking on search engines. The main goal of course is to improve your overall online presence.

Use Keywords in Titles

Titles are a big deal for SEO on your webpage. Actually, they give a quick idea of what your page is about when shown in search results. Adding the right keywords to your titles helps search engines figure out what your page is about. This way it makes it more likely to show up for those terms.

Enhance Meta Descriptions

Even though meta descriptions don't directly affect how your page ranks on search engines, they play a crucial role in getting clicks from search results. For this reason, you should create engaging meta descriptions that naturally feature your main keywords. This not only boosts the chances of people clicking on your page but also emphasizes the significance of your content to both users and search engines.

Using Keywords in Your Content

informative content with the right keywords.

Put your main keywords smoothly in the main part of your content, especially in the first paragraph. Sprinkle them naturally throughout the text, but don't overdo it with too many – that's called keyword stuffing, and it's not good for your SEO. Instead, you had better focus on making top-notch, informative content that naturally includes the right keywords.

Internal and External Links

Connect your pages by adding links inside your content. For example, you can use words that include your keywords to show what the link is about. This helps both people and search engines understand what's on the other end of the link. When you link to outside sources, also use keywords in the link words. This makes your content even more relevant and connected. So, you should think of it like building paths for your readers and search engines to follow.

Using Alt Text for Images

Since search engines can't "see" images, it's important to describe them. In the alt text (basically, a short description) of your images, use keywords. This helps search engines understand what's in the picture. It's not just good for SEO; it also makes your website friendlier to people using screen readers. Think of it like adding captions to your pictures so everyone can understand them.

Is it important to put keywords in the right places?

keywords in the right places

Getting the hang of putting keywords in the right places is a crucial part of making SEO work. By smartly adding keywords throughout your website, you not only boost how it shows up on search engines but also make it better for people visiting. Just keep it balanced: focus on making your site easy for users, with great content.

If you are interested in learning more about internal linking, we strongly recommend you to check out our business partner's blog.


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