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How to make your Instagram business page more aesthetically pleasing?

Updated: Nov 6

In recent years, social media apps have become more popular for marketing, becoming trendmakers around the world. For that reason, many big and small companies have started to use social media as their main presenting and promoting tool. One of the most popular platforms is Instagram. Therefore, a lot of companies and influencers use Instagram for their business page because of its reach. Also, it is easy to use and can be very helpful in developing their brand. In the text below you can find some useful tips to make your Instagram business page more aesthetically pleasing.

Instagram business features

Defining your brand

The first thing to have in mind when creating or upgrading your Instagram business page is knowing and defining your brand. Ask yourself: what are my goals? What do I want to achieve with this page? Who is my audience? What is my vibe? How do I want to be presented in the world? Besides this, think about the pages that you find inspiring and visually pleasing and draw inspiration from them. Try to keep personal experiences in mind, as your preferences might be similar to those of other people. So, believe in yourself and your content so that you stand out from the crowd.

Creating your profile

When defining a brand, your profile picture and logo are important because they are the thing that makes you recognizable and different from others. Also, pay attention to your Instagram bio. To elaborate, make it catchy while briefly describing what you do. Additionally, put a link to your website and also try to set the tone for your page. Next comes the most important part of creating an aesthetic business page, the colour.

Choosing a colour theme

The difference between Instagram and other social media apps is the fact that Instagram is all about visuals.herefore, for a professional page, the small details are important. For instance, choose a recognizable colour theme and stick to it. In fact, studies show that colour plays an important role in marketing products and helps create brand recognition. For example, there is a relationship between colour and emotion which can be explored to determine in which direction you want to go. However, factors such as gender, age, and culture can also influence how an individual perceives colour. In case of difficulties, try to at least be consistent with a theme and filters. Photo editing apps can be used before posting so that you have a recognizable theme.

Yellow aesthetic collage

Having a posting schedule

The next step is to have a regular posting schedule as it increases the appearance in people’s feeds. There is no ideal posting time but sources found more engagement on workdays between 2 and 3 PM as well as between 5 and 7 PM after work. Additionally, it helps to check your insights so you know your audience. When switching to a business profile on Instagram, you can find information on your followers and their engagement. This allows you to track your content performance.

Content types

Furthermore, the best strategy is to use a variety of content types including posting pictures, stories, reels, videos, and IGTV. Lately, Instagram Stories have become really popular and sometimes even more important than posts. This is because of the increased interactiveness between you and the audience. For example, you can ask questions, create polls, create sliding scale rankings, and share links. Also, followers can be encouraged to share their experiences with your company. For posts, try to create a story. So, make sure to be approachable and take time to respond to comments and messages. Use videos, reels, and IGTV to get more personal. Film your employees, your workplace, some of the things that represent your company, and pieces of your projects. Try to be creative.


Hashtags can also be a great way of increasing your target audience and getting more engagement. When using hashtags, keep in mind to research them first so they are not too generic because of the competition. Make them more personal as well as more specific. Everything is in the details. As for the visuals, help yourself with emojis to tell a story better. They should be catchy and related to the subject. You can also find emojis that fit well with your brand and make them a primary part of your theme.

Spreading brand awareness through hashtags

Step-by-step of an aesthetic Instagram page

Here is everything in steps:

  1. Define your brand

  2. Choose your profile picture, a logo and make a bio

  3. Choose your colour theme and be consistent

  4. Have a regular posting schedule

  5. Use a variety of content types

  6. Use hashtags and emojis

  7. be creative and uni

To sum everything up, making your Instagram business page more professional and aesthetically pleasing can make a great difference by making you stand out from a crowd, increasing your business, and making a name for your company. Decide what your goals are and make people want to come back to your page. As long as you are creative and believe in yourself, so will others.


  1. Instagram for business tips

  2. How to develop a visual theme for your instagram business

  3. Social media strategy

  4. Instagram aesthetics

  5. Instagram aesthetics blog.hootsuite

  6. Entrepreneur

  7. Journals.christuniversity

Nera Tomljenović author of article with title how to make your business Instagram page aesthetically pleasing

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