Updated: Nov 21
Author: Erika Jakobi
Date of Publication: 26/10/2022
How could you stand out from your competition and rank the first spot in Google’s search engine ranking?
The answer: building content hubs across your website. They give you the chance to develop and broaden your knowledge on a topic. Furthermore, it is also useful for SEO since the search engines will recognize that you while also making sure that the content group is simple for both search engines and people to find.
What is a Content Hub?
To keep it simple: content hubs are nothing more than sections on your website that contain relevant information about a certain topic. The best example for it is what I am doing right now – writing a blog post for the content hub of my companies’ website that contains a collection of blog posts about the central topic of Marketing. Moreover, a content hub can also serve as a library for different types of resources e.g., eBooks or infographics. Lastly, it can also include a directory of businesses or service providers.
What Are the Different Types of Content in a Content Hub?
1. Blog Posts: introduces the reader to a variety of topics with more in-depth information.
2. Videos: can provide knowledge on topics in a more visualizing and entertaining way to introduce a topic or explain functions in a clear step-by-step guide.
3. Infographics: for visualization of data and complex structures.
What are the steps to creating content hubs?
Now that you know what a content hub is and what types of content hubs you can choose from, it is time to introduce a step-by-step guide on how to create an in-depth content hub. Before you start building your content hub, you should recognize what type of content you already published. Now it is up to you to decide whether the content hub will be built into your existing website or become a new website itself. Additionally, there is also the option to use an existing piece of content such as a blog section as your content hub. To ensure that search engines can find your content, make sure to provide links to other relevant materials on your website.
You made your decision? Good, now let’s dive into the next steps of building your content hub.
1. Decide on a central topic: the topic should be relevant to your business and important for your audience. It should have a lot of search volume and as something you can write about in-depth.
2. Brainstorm subtopics related to the central topic: you can figure out what topics to choose from by searching for users’ questions on the internet
3. Audit your existing content: look through your website via keywords on existing content e.g., blogs that you can add to your content hub. If the existing content needs to be updated, do so.
4. Pay attention to competition: find ways to use the methods of your competition in search and learn from them. Also, pay attention to search competitors that are appearing in positions 1 – 3 of your search results while you're conducting keyword research, looking at commonly asked user queries, etc.
5. Research and start creating content
6. Implement measurement strategy and monitor success: to monitor the amount of traffic to your content hub and the amount of time people spend on each page to gauge its effectiveness. Additionally, you can keep tabs on the number of f.e. followers on social media platforms.
Remember: SEO is a strategy that you need to work on long-term. However, it does pay off for. If you put in the work, your content hub will be a useful tool to build your brand and get more visitors on your website. You will develop a readership that appreciates your material rapidly if you keep experimenting with new content ideas and expanding your content hub, which will ultimately help you climb the search result pages.