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Current Marketing Trends

Updated: Feb 7

Helena from Vision Factory

Author: Helena Sass

Date of Publication: 17/05/2023

Nowadays, it is important for businesses to keep up with the latest marketing trends in order to remain competitive. Market trends are the latest and most important developments, techniques, and strategies. So, businesses use marketing trends to promote their products and services. Looking at 2023, here are some current, potential, and marketing trends to keep an eye on:

Employers in the office - marketing department

Augmented Reality and Virtual Reality

AR and VR have been around for a while, but they are expected to become more mainstream in marketing by 2023. These technologies offer an immersive way to showcase products and services and can help to improve engagement with customers.

Artificial Intelligence and Machine Learning

AI-powered technologies are transforming the way brands communicate with their audience. Chatbots, voice assistants, and personalized content are just a few examples. What’s more, AI can be used to create more engaging and personalized experiences for customers. Furthermore, the public perception of AI in Business shows an important challenge. Therefore, businesses need to create understanding and trust around AI.

Interactive and Shoppable Content

Interactive content such as shoppable posts and quizzes have become increasingly popular. It is expected to continue to grow as a 2023 marketing trend. Shoppable posts give customers the possibility to purchase products directly from social media. Quizzes and polls can help to gather valuable data about customer preferences.

Social Commerce

More and more social media platforms are integrating with e-commerce platforms. In particular, they allow customers to shop directly through social media. That’s why it is expected that this trend will continue to grow in 2023. So, brands will need to optimise their social media marketing content accordingly.

Personalization at Scale

Personalization has become a necessity. That’s why brands which deliver personalised experiences at scale will have a competitive advantage. This means using data and AI to deliver targeted messaging. Apart from that, they can provide customers with content based on their individual preferences and behaviours.

Sustainability and Social Responsibility

Consumers are becoming more environmentally and socially conscious. Therefore, brands that promote sustainability and social responsibility will continue to be rewarded in 2023. This includes using eco-friendly materials and packaging. Moreover, supporting ethical practices, and giving back to the community promotes social responsibility.

Micro and Nano-Influencers

Let’s look at Social Media Marketing trends. Influencer marketing is not going away. The focus is shifting towards smaller, more niche influencers with highly engaged audiences. In particular, micro and nano-influencers have a more authentic and personal connection with their followers. As a result, this can lead to better engagement and conversions for brands.

Voice Search and Smart Speakers

With the rise of voice assistants and smart speakers, brands will need to optimise their content for voice search queries. This means using natural language and answering common questions. In this way, your content will show up in voice search results.

These are just a few of the current and potential marketing trends for 2023. Try staying ahead of the latest trends and incorporating them into your marketing strategy. This way it’s easier for you to stand out from the competition. Moreover, you can and build a more meaningful connection with your audience.


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