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Business Development Manager

Updated: Mar 27

Publicaton date: 19.03.2024

In a world where organizational growth is key, business development is very important. So, if you’re interested in strategic planning, setting, and reaching goals, working with people internally and externally, then you may be interested in a career as a business development manager. In this article, we aim to help individuals interested in entering this profession navigate their career path efficiently. Ultimately, the objective is to provide readers with the knowledge and tools they need to build a fulfilling career as a business development manager. So, let’s plunge in!

Who is a business development manager?

A business development manager is a professional who plays a key role in driving growth and expanding commercial prospects. Hence, they generate new sales leads, evaluate current sales performance, forecast sales revenue, and identify ways of expanding the organization for growth.

How To Become a Business Development Manager?

Business development relies on the capacity to identify long-term plans for increasing value through interactions with customer and market research. All of these are carried out by business development managers. Now, let’s consider the pathways to becoming a business development manager.

1.     Educational Background: A bachelor's degree in business administration, marketing, business management, finance, accounting, or a similar profession is commonly desired. Furthermore, this educational foundation provides you with the information and skills needed to make smart decisions and communicate your passion for professional development to potential employers.

2.    Build a Solid Foundation: Obtaining experience such as entry-level positions in sales, marketing, or company operations to provide the basis for a successful career in business development is important, because this helps you build necessary abilities. Additionally, certifications are a plus as well.

3.     Develop Technical Skills: There are various skills that contribute to your efficiency as a business development manager, and improving these skills is very vital for this role. Technical skills such as front-end development, word processing, project presentation, spreadsheet, and customer relation management are potential skills that will build your proficiency with the practicality of this role.

4.     Networking: Attending networking events, choosing a skilled professional, and participating in conferences to build your network and identify potential business opportunities is one pathway to becoming a business development manager.

Responsibilities of a business development manager:

  • Creating development plans

  • Forecasting sales targets

  • Market research

  • Networking with teams

  • Customer relationships

  • Brainstorming

  • Project management

  • Strategic planning

  • Sales and negotiation

  • Customer relationship management

  • Evaluating trends and industry update


To become an effective business development manager, one must combine education, experience, skill development, and an optimistic attitude to networking. Therefore, the responsibilities of a business development manager are to foster business growth and success by recognizing opportunities and establishing connections. They also carry out strategic planning to attain organizational goals. By following this thorough overview, you will set the road for a successful career in becoming a business development manager.


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