Author: Pavla Cermakova Upon the New Year, new opportunities have arisen.  Data visualization  is one of the hot industries that will be at its height in the upcoming twelve months and even further. Let’s explore the most promising data  visualization careers. What is data visualization?  Data visualization   is represented as transforming text or numbers into a graphic form. Types of graphics are various, such as charts, plots, or infographics. What is the purpose of data vi

Author: Natalia Ferková When it comes to positioning  your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b