Author: Magdalena Simova A startup is a starting firm or business that focuses on innovative products or services and often uses modern technology. Since it´s a company in its early stages, it needs to become visible in the market. This creates space for other techniques to reach potential partners. Not just cold emails. Proactive outreach  helps startups discover new contacts. Instead of waiting, they take initiative and create their own opportunities. We´ll take a look at h

Author: Gowtham JEGASOTHY Introduction Today, the job market in 2025  is filled with ambitious communication graduates. Yet, many of them have similar diplomas and skills. Therefore, employers search for something more than just a polished resume . They want to see a clear identity and proof of visibility. In this sense, starting a blog  is a powerful way to build personal branding . It helps students highlight expertise, values, and creativity beyond academic results. What i

Author:  Lana Sertić Introduction In today’s digital world , the social media  presence of your company  is often the first impression  a customer  has of your brand . Just as it usually is for people privately, when you’re about to meet someone, you stalk their socials .  Whether that’s a Facebook , Instagram , or LinkedIn   page . These platforms  act as digital storefronts  and are usually used to paint a picture of you as a company . What you should not do is be inactive

Author: Doria Keretić Social media  and blogs  are two of the most important elements for building and growing your brand. The only thing better than using them individually is combining them and making them work together to enhance your brand even further. Many people don’t see the benefits of this combination and don’t realize what they’re missing out on. However, it’s important to point out that there are some key differences between them, and being aware of these differe

Author: Magdalena Simova The world of marketing is constantly changing, and that's why website traffic checker tools  have to adapt as...

Author: Hugo Demay Introduction In the dynamic online marketing  realm, content creation  good enough does not anymore. With the elapse...