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Green or Fake? The Thin Line Between Green Marketing and Greenwashing
Author: Jennifer Argenton Introduction Over the last few decades, sustainability has not only been a catch-all phrase for political and...
4 min read


How Crypto Startups Can Build Credibility Through Strategic Brand Positioning
Author: Marianna Komjáti Credibility and trust are key factors. The success of your crypto venture and ultimately your own life...
4 min read


Loss Aversion: The Hidden Engine of Marketing
Author: Sagida Allioua The primal fear of losing We all know too well that horrible gut feeling when we find out that an offer has...
4 min read


The psychology of 'Did I make a good purchase?': How post-sale marketing fights cognitive dissonance
Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...
5 min read


3 reasons why influencer marketing works for Gen Z
Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...
3 min read


Ethical Marketing: Selling Without Manipulation
Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...
3 min read


The authenticity paradox : why we trust flawed reviews more than perfect ones
Author: Sagida Allioua The flawless lie Just a small question to start. You read a five- star review that describes a product : “the...
4 min read


Turning Content into Revenue: How to Implement an Affiliate Marketing Strategy on Your Company Blog
Author: Melike Karaboz Introduction Today, blogs are important and powerful tools for generating income as well as sharing information....
4 min read


Why Regularly Updating Your Company’s Social Media Pages is Essential for Growth and Trust
Author: Lana Sertić Introduction In today’s digital world , the social media presence of your company is often the first impression a...
5 min read


The Power Duo: How Blogs and Social Media Work Together to Amplify Your Brand
Author: Doria Keretić Social media and blogs are two of the most important elements for building and growing your brand. The only thing...
4 min read


From "Likes" to "Loves": Building Emotional Connections with Your Audience
So, to stand out in the crowded marketplace, you need to build emotional connections with your audience.
3 min read


5 Reasons You Should Choose Influencer Marketing
Reasons for choosing Influencer marketing
4 min read
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