Author: Jennifer Argenton Introduction  Over the last few decades, sustainability  has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy  in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr

Author: Marianna Komjáti Credibility  and  trust  are key factors. The success  of your crypto venture  and ultimately your own life depends on them. Scams  have made  investors  and users  increasingly skeptical .  So how can crypto startups  build a trustworthy brand  that people see as credible  and that earns their confidence , even in a world full of online fraud?! Identifying Your Brand in Web3 With Web3, your digital wealth is yours rather than being controlled by larg

Author: Sagida Allioua The primal fear of losing  We all know too well that horrible gut feeling when we find out that an offer has...

Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...

Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...

Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...

Author: Sagida Allioua The flawless lie   Just a small question to start. You read a five- star review that describes a product : “the best ever , nothing to say , buy it”. What do you think? You probably let out a sarcastic sigh and scroll to look for a review that seems more truthful. But why does a review that is too positive not seem real to us ? This is called the paradox of authenticity  : the more something looks good , or the more positive a review is , the more it lo

Author: Melike Karaboz Introduction Today, blogs are important and powerful tools for generating income as well as sharing information....

Author:  Lana Sertić Introduction In today’s digital world , the social media  presence of your company  is often the first impression  a customer  has of your brand . Just as it usually is for people privately, when you’re about to meet someone, you stalk their socials .  Whether that’s a Facebook , Instagram , or LinkedIn   page . These platforms  act as digital storefronts  and are usually used to paint a picture of you as a company . What you should not do is be inactive

Author: Doria Keretić Social media  and blogs  are two of the most important elements for building and growing your brand. The only thing better than using them individually is combining them and making them work together to enhance your brand even further. Many people don’t see the benefits of this combination and don’t realize what they’re missing out on. However, it’s important to point out that there are some key differences between them, and being aware of these differe

So, to stand out in the crowded marketplace, you need to build emotional connections with your audience.

Reasons for choosing Influencer marketing