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What Is Decentralized Finance (DeFi) and How Does It Work?
Decentralized finance (DeFi) is a new financial system built on blockchain technology. It bypasses traditional institutions like banks by using smart contracts to automate financial transactions directly between people. This allows for more open, transparent, and potentially lower-cost financial services. KEY TAKEAWAYS Cutting Out the Middleman: DeFi leverages blockchain technology to automate financial transactions directly between users, eliminating the need for traditional
2 min read


Sustainable Marketing: Promoting Eco-Friendly Brands
Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp
3 min read


Greenwashing or “False Marketing”? How not to fool consumers
Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why
2 min read


Blockchain in the Green Supply Chain: Tracing Sustainability from Raw Material to Customer
Author: Jennifer Argenton Introduction Sustainability is no 2026 afterthought — it's business, driven by customer demand and global environmental urgency. Customers are making more and more demands for evidence that the products they buy are made responsibly with minimal damage to people and the planet. But it is difficult to demonstrate such sustainability claims where there are complicated international supply chains with numerous intermediaries and poor visibility. The
4 min read


Quiet Hiring: A New Phenomenon Transforming the Face of Work
Author: Jennifer Argenton Introduction In the midst of this mobile workforce age, a silent but transformative phenomenon is occurring: quiet hiring . Once upon a time, there existed the practice of employers promoting vacant posts by posting vacancies in job notices, but quiet hiring is recycling the available workforce by reallocating them with fresh responsibilities or temp jobs to meet organizational needs. This is due to talent gaps, economic factors, and a call fo
4 min read


The Role of Communication Skills in Building Trust Through Journalism and Blogging
Author: Wyczolkowska Alicja Introduction Firstly, trust is the foundation of all journalism and blogging . Without it, readers feel disconnected and doubtful. Therefore, strong communication skills are essential for creating meaningful relationships. Moreover, effective communication ensures that the message is not only heard but also understood. In addition, it encourages the audience to stay engaged and come back for more. As a result, writers who communicate clearly bui
3 min read
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