Author: Jennifer Argenton Introduction  Over the last few decades, sustainability  has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy  in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr

Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...

Change is constant—but people need support. Learn why employees resist change and how companies can guide them through it effectively.