The human resources (HR) landscape is experiencing a dramatic upheaval, owing to artificial intelligence and automation breakthroughs. These technologies are not only easing administrative processes but fundamentally transforming how HR operates, allowing for a more strategic role in organizations. However, the advantages of AI and automation for HR and employees do not materialize quickly. It’s a journey, with the short-term benefits of automation , the medium-term be

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost. With many destinations, hotels, deals or experiences that are everywhere over the Internet, brands need more that just catchy slogans, nice website or pictures. Therefore, brands need to t ruly connect with their customers and mainly to stay in their minds. To success this strategy we know a special marketing tool, called storytelling .  It