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How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read


The Rise of Social Commerce: Gen Z’s Shopping Behavior in 2025
Author: Natali Ferkova Gen Z , the generation born between 1997-2010, described as digital natives. They grew up with access to the...
4 min read


Beyond Trends: How Brands Can Leverage TikTok for Authentic Awareness in 2025
Author: Doria Keretić Introduction TikTok began as an entertainment app with dances and viral music. However, there have been some...
4 min read


3 reasons why influencer marketing works for Gen Z
Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...
3 min read
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