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Top 5 Christmas Marketing Strategies to Boost Sales for Small Businesses
Author: Natalia Ferková The Christmas season is one of the most anticipated periods and opportunities of the year for businesses , especially smaller ones, which can increase their sales. People are busy buying gifts for their loved ones, but they often look for inspiration in smaller businesses where they can find local or handmade products, personalized items, or higher-quality gifts that stand out and are unique. However, competition is fierce these days, so small busine
4 min read


KNC Coin’s Potential: Exploring Investment Opportunities
In the dynamic cryptocurrency landscape of Q2 2024, KNC Coin’s potential shines bright as an innovative investment opportunity. Its role within the Kyber Network ecosystem for governance and staking positions it as a pivotal asset for savvy investors. With the ability to influence network parameters and earn rewards through staking, KNC Coin presents promising prospects for those seeking to capitalize on the digital finance market. Unlocking KNC Coin’s Potential in the Evolvi
2 min read


Demystifying Trading: A Beginner’s Guide to Profitable Market Strategies
Online trading is an investment activity that allows you to operate in financial markets through digital platforms. Access to this form of trading is conveniently done from home, using a computer and an internet connection. However, it is important to emphasize that to start online trading, it is necessary to open an account with an authorized financial broker, who will act as an intermediary between the investor and the financial markets. Begin your journey by demystifying
3 min read


Top 3 Proven Trading Strategies for Success
What does trading mean? Online trading (TOL) involves executing transactions of buying and selling financial securities through a technological device. For example, buying a specific cryptocurrency at a particular moment because its value may increase over time. However, investing comes with the risk of potentially losing everything. This is why employing effective trading strategies becomes necessary. At the same time, it’s crucial to comprehend how financial markets operat
3 min read


Negotiation in Link Building: How to Secure High-Quality Backlinks Without Burning Bridges
Author: Zoltán Kertai To begin with , negotiation is a main factor in link building; on the other hand, many digital marketers don’t realize how important it is. In fact, good content usually gets most of the attention, but real success depends on how well you can negotiate. Moreover, every link-building deal is an exchange of value — such as authority, visibility, and trust — and knowing how to balance these things makes a big difference. As a result, the best partners
5 min read


How to Create a Balanced Portfolio Using Moneycontrol
Creating a balanced portfolio is crucial for mitigating risk and achieving steady returns over time. A well-diversified portfolio (which spreads investments across different asset classes, such as stocks , bonds , commodities, and mutual funds) provides protection against market volatility . Moneycontrol offers tools that assist investors in efficiently creating and monitoring balanced portfolios . This guide will navigate you through the steps necessary for crafting a bal
3 min read


Are Leaders Born or Made? Historical Examples of Natural-born Leaders vs. Trained Ones
The debate over whether leaders are born or made has fascinated scholars, psychologists, and historians for centuries. Are certain people natural-born leaders , gifted with innate qualities that set them apart? Or can anyone, through the right training and experience , become an exceptional leader? In the previous blog of this series, we explored the nature vs. nurture debate in leadership , focusing on the underlying question of whether great leaders are shaped by their g
4 min read


Navigating Globalization: How Indian Companies Are Adapting
As globalization expands into economies all over the world, this gives Indian companies the possibility to expand rapidly and leave an influence. They have been forming partnerships, adapting to market trends and using a forward-thinking strategy to capitalize on globalization. However they have also been facing some challenges. In this article we will take a look at how Indian Companies are dealing with the challenges that come with globalization, while also getting the adv
3 min read


Goldman Sachs Expands AI Infrastructure Financing: A New Investment Model
Author: Jennifer Argenton Introduction Artificial intelligence is reshaping the world economy at a record pace, never witnessed before, affecting nearly every corporate sector of the globe—finance and banking, manufacturing, transportation, and creative industries. A field of research that was emerging twenty years ago is now the most powerful driver of innovation and productivity of the high-performing economies of the world. With business competition quickly embracing AI,
7 min read


Exploring careers with an MBA in Finance
Author: Giulia Perego Embarking on a career in investment banking after an MBA in Finance opens doors to high-stakes finance. Roles involve strategic advisory for mergers and acquisitions , offering competitive compensation, and attracting those pursuing financial success . In this article, we explore careers with an MBA in Finance , diving into the strategic advisory landscape for people seeking success. Corporate Finance MBA graduates specialising in finance can find
3 min read


Artificial Intelligence Transforming the Perspective of HR
The human resources (HR) landscape is experiencing a dramatic upheaval, owing to artificial intelligence and automation breakthroughs. These technologies are not only easing administrative processes but fundamentally transforming how HR operates, allowing for a more strategic role in organizations. However, the advantages of AI and automation for HR and employees do not materialize quickly. It’s a journey, with the short-term benefits of automation , the medium-term be
3 min read


Job Transitions: How do you deal with a professional change?
Author: Lorenzo D’Amore In recent years, the world of job has undergone an unprecedented evolution, driven by pandemics , geopolitical crises and technological acceleration, accelerating change and the demand for new professions and skills . In this scenario, however, people’s approach to work has also changed radically: today, more and more workers feel the need for a better work-life balance and for employment that has a positive impact on society and on their lives. Ca
3 min read


Influencer Marketing: A new brand strategy
Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people
3 min read


Human Resources beyond Paperwork: How People Professionals Shape the Future Workplace
Author: Marianna Komjati The New Face of Human Resources Today, people are professionals more than administrators . They build bridges between humans and organizations . Beyond all the paperwork, there is always a human who can understand the connections. A modern HR professional asks: Today, HR asks bigger questions than ever before. A modern HR asks, before acting. I show you some interesting and human-centered questions that you should ask once: How can we create m
3 min read


Beyond Costumes: The Marketing Magic of Halloween
Author: Jennifer Argenton Introduction Halloween is so much more than a night of trick-or-treating and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow businesses to engage with consumers, cap
5 min read


Green marketing: the new communication of sustainability
Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t
3 min read


Talent Acquisition vs Recruitment: The Main Differences
Understanding the distinction between talent acquisition and recruitment is crucial for any organization. Both approaches aim to hire employees but differ in strategy , focus , and execution . Recruitment is typically fast-paced , while talent acquisition takes a proactive , long-term approach. In this article, we examine the major differences , advantages , and best practices . What is Recruitment? Recruitment is centered on quickly filling open positions . It is a shor
5 min read


10 Essential Tips To Make Your Recruitment Agency Thrive
Author: Metka Volmajer As our population advances, education opportunities, traditional and alternative, grow. Therefore, the job market is getting more competitive by the day, which is where a recruiting business appears. The process is mutually beneficial, with the recruitment agency acting as a middleman. It is a much more difficult task than it seems; we created a list of guidelines for beginners, hoping to help recruitment start-ups see if they are on the right path
4 min read


Hashtag Hiring: How to Use Hashtags to Attract Top Talent
In the ever-evolving environment of hiring , social media is a valuable tool in the recruiting and hiring manager’s arsenal. Among the numerous possibilities at your fingertips, hashtags are a great way to expose yourself and find better candidates . Placed carefully, hashtags can increase job postings’ visibility , target the right audience , and enhance employer branding . Here is how you can utilize hashtags in recruitment and provide tips that are actionable to help y
4 min read


Top 10 Websites Every Job Seeker Should Use in 2025
Job searching in 2025 requires more than a great resume—it requires strategy and the proper tools. As the job market fluctuates at lightning speed, being at the right location can be what separates you from finding and missing your opportunity. For searching corporate jobs , freelance opportunities , or working remotely , the proper job board can present you to the perfect opportunity. These are the top 10 sites to utilize for all job seekers in 2025. 1 LinkedIn LinkedIn is
5 min read
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