Author:  Giulia Perego Embarking on a career in investment banking after an MBA in Finance opens doors to high-stakes finance. Roles involve strategic advisory for mergers and acquisitions , offering competitive compensation, and attracting those pursuing financial success . In this article, we explore careers with an MBA in Finance , diving into the strategic advisory landscape for people seeking success. Corporate Finance MBA graduates specialising in finance can find

The human resources (HR) landscape is experiencing a dramatic upheaval, owing to artificial intelligence and automation breakthroughs. These technologies are not only easing administrative processes but fundamentally transforming how HR operates, allowing for a more strategic role in organizations. However, the advantages of AI and automation for HR and employees do not materialize quickly. It’s a journey, with the short-term benefits of automation , the medium-term be

Author: Lorenzo D’Amore In recent years, the world of job has undergone an unprecedented evolution, driven by pandemics , geopolitical crises and technological acceleration, accelerating change and the demand for new professions and skills . In this scenario, however, people’s approach to work has also changed radically: today, more and more workers feel the need for a better work-life balance and for employment that has a positive impact on society and on their lives. Ca

Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Marianna Komjati   The New Face of Human Resources  Today, people are professionals  more than administrators . They build bridges between humans  and organizations . Beyond all the paperwork, there is always a human who can understand the connections. A modern HR professional asks: Today, HR  asks bigger questions than ever before. A modern HR  asks, before acting. I show you some interesting and human-centered  questions that you should ask once: How can we create m

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t

Understanding the distinction between talent acquisition and recruitment is crucial for any organization. Both approaches aim to hire employees but differ in strategy , focus , and execution . Recruitment is typically fast-paced , while talent acquisition takes a proactive , long-term approach. In this article, we examine the major differences , advantages , and best practices . What is Recruitment? Recruitment is centered on quickly filling open positions . It is a shor

Author: Metka Volmajer As our population advances, education opportunities, traditional and alternative, grow. Therefore, the job market is getting more competitive by the day, which is where a recruiting business appears. The process is mutually beneficial, with the recruitment agency acting as a middleman. It is a much more difficult task than it seems; we created a list of guidelines for beginners, hoping to help recruitment start-ups see if they are on the right path

In the ever-evolving environment of hiring , social media is a valuable tool in the recruiting and hiring manager’s arsenal. Among the numerous possibilities at your fingertips, hashtags are a great way to expose yourself and find better candidates . Placed carefully, hashtags can increase job postings’ visibility , target the right audience , and enhance employer branding . Here is how you can utilize hashtags in recruitment and provide tips that are actionable to help y

Job searching in 2025 requires more than a great resume—it requires strategy and the proper tools. As the job market fluctuates at lightning speed, being at the right location can be what separates you from finding and missing your opportunity. For searching corporate jobs , freelance opportunities , or working remotely , the proper job board can present you to the perfect opportunity. These are the top 10 sites to utilize for all job seekers in 2025. 1 LinkedIn LinkedIn is

Author: Jennifer Argenton Introduction: Why Link Building Is Really Relationship Building Link building  has become a familiar discipline for many organizations that operate within the digital-marketing ecosystem: send outreach emails, negotiate the terms of placement, secure a backlink , and move on to the next target. The common misconception would paint link building as being transactional, a one-and-done the "pitch and placement" model. Yet, in today's SEO landscape, tha

Every aspiring auctioneer in Texas is attracted to the rhythm : seamless flow of words, crowd's energy, and even the precision of the moment when a single gesture closes a deal. Still, you can't take away the fact that behind every successful auctioneer lies tenacious preparation and a unique strategy. So you'd be right to say that succeeding as an auctioneer in Texas isn't all about having a fast tongue or a sharp suit. It's also about mastering an ancient art in a modern bu

Author: Natalia Ferková Scaling a business in 2025 is not just about increasing revenue but about creating something that will stand the test of time. The startup  world has been rapidly changing and developing. Competition from around the globe, disruption of industries caused by AI, and growing consumer awareness of what they are paying for are some of these. New growth not just needs clever marketing but also clever systems, repeat customers, and a brand that actually mean

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is

Author: Natalia Ferková When it comes to positioning  your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b

Author: Marianna Komjati Understanding the target audience In the past, temporary employment agencies were the key to connecting employers and candidates . Their main marketing strategy  is based on newspaper ads, calls. Today, it’s not the way to find a talented recruit. Today, the competition is increasing across the internet candidates  and employers expecting faster and more personalized solutions. But how can we know what people prefer ? How can we seem more attractive

Author: Magdalena Simova What are backlinks? Backlinks are very important for your website, whether you're writing a blog or running an e-commerce store. They are also important for SEO because browsers such as Google, Bing, etc., see them as a sign of trustworthiness. More high-quality backlinks mean a higher position in search engine results. What Are Link Farms? Link farms are websites that exchange links with each other without providing real content or value. Their only

Author: Zoltán Kertai Introduction First of all, SEO in 2025 is evolving faster than ever , shaped by artificial intelligence, new search technologies, and changing user behavior. Moreover, traditional keyword-based strategies  are losing their effectiveness , which means SEO managers can no longer depend on the same old methods to achieve success. As a result, more and more professionals are starting to look beyond rankings and  focus   on the bigger picture of digital mark

Author: Hugo Demay In the fast-moving online marketing sector, content  identifies the awareness money , the credibility money , and the...