Author: Metka Volmajer It is a popular misconception that human resources (HR) are only initiatives with no bigger purpose. However, they are an important field of expertise in a strategic context . The power to attract and retain top talent , and a strong employer branding , while keeping a competitive advantage ? They reflect the ability of the business . What Is Employer Branding? Part of the HR organizational process is employer branding . Its job is to present the com

Author: Jennifer Argenton Introduction For years, TV commercials relied on music and jingles to make a product or service instantly...

Author: Sagida Allioua The new era of “less is more “ In the chaotic battlefield of modern marketing, your story has three seconds to get...

Author: Elisa Krahl Here’s a fun but not so fun fact: in a 10-minute talk, listeners remember only 25%  the next day, and a mere 10%  after a week. That means three out of four ideas vanish almost instantly! If your goal is real learning and memorizing the right things, you’ve got to get this right. Good educational presentations  do more than just dump info. In fact, they should spark curiosity, improve student engagement , and support better learning outcomes . Sadly, too m

Storytelling is one of the most crucial resources at a company's disposal when it comes to developing a great brand.