Sound branding is an important part of a company's identity and the things it sells or offers. It uses sonic logos , jingles , and other sounds to make a sound identity that shows what it stands for, what it wants to do, and what it wants to achieve. The goal of sound branding is to make the brand stick in our heads like a real earworm. Audio identity is becoming more popular because people all over the world are using mobile devices and voice assistants .  Klaus Streller,