Author: Natali Ferkova Gen Z , the generation born between 1997-2010, described as digital natives.  They grew up with access to the...

Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...

Author: Jennifer Argenton Introduction For years, TV commercials relied on music and jingles to make a product or service instantly...