Author: Chiara Veri Introduction Generation Z, known for growing up with smartphones in their hands, has established a special relationship with Snapchat, characterized by authenticity, spontaneity, and intimate communication. In 2025, despite fierce competition from TikTok, Instagram, and other emerging apps, Snapchat  continues to maintain its unique relevance  thanks to its mix of AR, AI, and personal interaction that perfectly connects with the digital values of young peo