Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your