Author: Melike Karaboz Introduction Guest posts  are very popular among bloggers because it is one of the best ways to grow your blog. A...

Author: Gabriela Kalinová Introduction Backlinks  are links placed on one website that connect specific words to a different site. Through backlinks it is easier to find your website and they improve your website’s  ranking . Ranking is important because it determines your position on search engines  such as Google.  When high-quality website links back to your website it is more likely to rank your page higher in search results . In order to have a backlink on a high-quality

Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...

The article provides information on how Luxury Brands Manage Failures and PR Controversies

Crisis Management refers to the process by which a company deals with a situation. In fact, this situation might threaten to damage brand...