Author: Gabriela Kalinová Introduction Backlinks  are links placed on one website that connect specific words to a different site. Through backlinks it is easier to find your website and they improve your website’s  ranking . Ranking is important because it determines your position on search engines  such as Google.  When high-quality website links back to your website it is more likely to rank your page higher in search results . In order to have a backlink on a high-quality