Mattel’s new Barbie movie came to the cinemas this month. Beyond the iconic doll, this film promises to revitalise the brand and may open new doors for the company. Let’s delve into the exciting prospects of this movie and why investors should consider adding Mattel to their portfolios.   Marketing Brilliance: A Classic Barbie Brand The Barbie movie represents a masterstroke in marketing brilliance. In fact, with Barbie already being an iconic cultural figure, the movie