Author: Dóra Fekete An audio recording in which a politician makes scandalous statements.A video in which a company executive justifies strange decisions.A recording that “proves” that someone said or did something they never actually said or did.Even just a few years ago, it would have been taken for granted that we should believe such materials. Today, however, the question arises more and more often: are we seeing a real recording, or one created by artificial intelligence

Author: Dóra Fekete In just a few years, artificial intelligence has become such a natural part of our everyday lives that we hardly even notice how routinely we use AI tools. Chatbots answer our questions, recommender systems tell us what to watch, where to go, and what to buy. Algorithms already screen job applicants, translate foreign-language texts, and even edit photos and videos. AI is present in every corner of our lives — in our pockets, on our laptops, in our offices

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Author: Jennifer Argenton   Introduction Brands  are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI)  is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing  t