Author : Flaminia Baldella There are a lot of posts saying “marketing is dead” and that AI is poised to wipe out the entire industry. I can get this point of view… it can look like the whole marketing discipline is disappearing, but it isn’t!  What’s happening is the growth of the performance marketing, where everything is spent provide real outcomes like leads, sales and long-term growth. Marketing isn't dying, it's just evolving, becoming more accountable, sharper, and a f

Author: Marianna Komjáti Introduction Online shopping  is getting more popular each day. It has a lot of good sides for  customers and  merchants.  The fast technological advancements  and better digital experience reshaping the e-commerce landscape . In 2026  most of the people all around are surrounded by many digital objects . Which makes more possibilities for them to choose e-commerce . In this fast changing world, fast changing  needs, businesses need to adapt fast too

Author: Marianna Komjáti   Introduction Christmas is the most important period of the year for many businesses . The sales rate is very high. During the holiday season costumers are more emotional driven and they spend more money than other times during the year. It’s a competition between companies so making discounts is not enough. Keep in mind that your c ompetitors will be very creative in how to make people choose them. Brands design very attentively, well-struct

Author: Natalia Ferková The Christmas season  is one of the most anticipated periods and opportunities of the year for businesses , especially smaller ones, which can increase their sales. People are busy buying gifts for their loved ones, but they often look for inspiration in smaller businesses where they can find local or handmade products, personalized items, or higher-quality gifts that stand out and are unique. However, competition is fierce these days, so small busine

Author: Jennifer Argenton   Introduction Brands  are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI)  is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing  t

Author: Marianna Komjati Understanding the target audience In the past, temporary employment agencies were the key to connecting employers and candidates . Their main marketing strategy  is based on newspaper ads, calls. Today, it’s not the way to find a talented recruit. Today, the competition is increasing across the internet candidates  and employers expecting faster and more personalized solutions. But how can we know what people prefer ? How can we seem more attractive