Author: Jennifer Argenton Introduction: Why Link Building Is Really Relationship Building Link building  has become a familiar discipline for many organizations that operate within the digital-marketing ecosystem: send outreach emails, negotiate the terms of placement, secure a backlink , and move on to the next target. The common misconception would paint link building as being transactional, a one-and-done the "pitch and placement" model. Yet, in today's SEO landscape, tha

Author: Arhou Ahmed Introduction   Since the early days of SEO , two roles have dominated link acquisition strategy: link builders  and outreach  specialists. Thanks to them, brands were able to increase their authority and improve their positioning on Google . Often working behind the scenes, these professionals contacted dozens of sites to create partnerships  or publish sponsored   content . Although this method worked for a long time, it was based on a cumbersome, slow-mo