Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your

Author: Elisa Krahl Here’s a fun but not so fun fact: in a 10-minute talk, listeners remember only 25%  the next day, and a mere 10%  after a week. That means three out of four ideas vanish almost instantly! If your goal is real learning and memorizing the right things, you’ve got to get this right. Good educational presentations  do more than just dump info. In fact, they should spark curiosity, improve student engagement , and support better learning outcomes . Sadly, too m