The release of a new iPhone is always a significant event for Apple , not only in terms of technology, but also in terms of the company’s stock price. The global launch of the iPhone 16 on the 20 th of September was no exception, with the stock price of Apple reacting positively. In this article we will analyse Apple’s recent stock performance, and the impact that the iPhone 16 release had on this performance. We will also take a look at what factors might affect the stock