We live in a world where your fridge can remind you to buy milk, and your smartwatch knows you’re stressed before you do. It all sounds incredibly smart, like it’s a sort of magic. But the moment you actually start using these IoT apps, reality hits a little differently. The app takes a few seconds too long to respond. Your device suddenly goes offline for no clear reason. Notifications keep popping up when you least need them, and the one alert that actually matters somehow

Blockchain technology has revolutionized many industries, and it’s now making waves in esports through the rise of fan tokens. Fans of esports teams , especially from major teams like OG Dota 2 , can now connect with their favorite teams in new ways. OG Fan Tokens aren’t just digital assets, they’re transforming how teams interact with fans, creating deeper engagement and involvement . In this article we will explore how OG Fan Tokens are reshaping fan interaction, establi

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef