Author: Marianna Komjati   The New Face of Human Resources  Today, people are professionals  more than administrators . They build bridges between humans  and organizations . Beyond all the paperwork, there is always a human who can understand the connections. A modern HR professional asks: Today, HR  asks bigger questions than ever before. A modern HR  asks, before acting. I show you some interesting and human-centered  questions that you should ask once: How can we create m

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t

In today’s business environment , where speed and business flexibility are becoming increasingly important, the adoption of “wireless devices” could be an optimal strategy for the enterprise. In this sense, “ cutting the cord ” means removing any physical connection in favor of wireless technology , removing the constraints imposed by cables, and increasing operational effectiveness and efficiency. By means of Bluetooth peripherals, wireless charging, and cloud solutions,

Author: Jennifer Argenton Introduction Sustainability  is no 2026 afterthought — it's business, driven by customer demand and global environmental  urgency. Customers are making more and more demands for evidence that the products they buy are made responsibly with minimal damage to people and the planet. But it is difficult to demonstrate such sustainability claims where there are complicated international supply chains  with numerous intermediaries and poor visibility. The

Author: Jennifer Argenton   Introduction Classroom classes will be offered until 2026. This is at its simplest when teachers and students come together. But learning is being revolutionized through the creation of Metaverse learning. This is a virtual and interactive space where teachers and students share information in real time without the constraints of space. It is one of the biggest tech disruptions to transform the way knowledge is transferred, accessed, and experience

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton   Introduction  Industry 4.0, digitalization , and advanced technology revolutionize the workplace in 2026 on paper — and increasingly, in practice. Constant convergence of clever systems, automation, and decision-making processes is not merely re-engineering the way organizations are organized, but also the way people engage with them. One of the most innovative and revolutionary of such innovation-enabling technologies is Augmented Reality (AR). AR

Author: Jennifer Argenton   Introduction Brands  are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI)  is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing  t

Author: Jennifer Argenton   Introduction  With accelerating technological change, globalization, and a changing cultural landscape moving at an ever-increasing pace, the traditional definition of a job  is in transition . The era when one could anticipate a single career spanning a lifetime is past us. Employees are adopting hybrid careers —careers that involve concurrent sets of skills, industries, or tasks—and reconceptualizing success in the workplace .   The Emergence of

Author: Natalia Ferková Scaling a business in 2025 is not just about increasing revenue but about creating something that will stand the test of time. The startup  world has been rapidly changing and developing. Competition from around the globe, disruption of industries caused by AI, and growing consumer awareness of what they are paying for are some of these. New growth not just needs clever marketing but also clever systems, repeat customers, and a brand that actually mean

Author: Jennifer Argenton   Introduction  In an economy of profit-dominance outside history, a new wave of businesses is upsetting the established order. Socially responsible businesses are surfacing everywhere in the world, combining financial objectives with environmental, social, or ethical goals. Such companies' success can no longer be measured by revenue growth and market share but also by impact, sustainability, and ethics. This revolution  is redefining the entrepren

Author: Jennifer Argenton   Introduction  Electric cars have been the eco-friendly option to the average gas guzzler for years. Cleaner roads, reduced emissions, and less carbon impact have EVs charging ahead of the globe in going green. But behind the swooping lines and zero-emission praise is a dark reality: EV production isn't cheap. Lithium, cobalt, and other big battery materials contain secret social and environmental costs to which the consumer would otherwise be unaw

Author: Al Aqmar Fadjeleabas Introduction Digital assets  are a big aspect of modern finance  that you can’t ignore. In the previous 10 years, they’ve transformed almost everything we thought we knew about money , such as how we pay , how we invest , and even who may use financial services . One of the new tools that stands out is stablecoins . They have formed a sort of bridge  between the uncertain world of cryptocurrencies  and the steady world of normal money . But here’

Author: Al Aqmar Fadjelebas Introduction: Financial New Dawn Remember the old movies where a powerful Wall Street broker  yells into three phones? That fast-paced, profoundly human, and chaotic picture of finance  is changing irreversibly. Generative AI  drives this development, not new laws or market crashes. This technology —which can make art , write code , and have conversations —has exploded across almost every area  in recent years. But its emergence in the banking ind

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef