Author: Marianna Komjáti Introduction Online shopping  is getting more popular each day. It has a lot of good sides for  customers and  merchants.  The fast technological advancements  and better digital experience reshaping the e-commerce landscape . In 2026  most of the people all around are surrounded by many digital objects . Which makes more possibilities for them to choose e-commerce . In this fast changing world, fast changing  needs, businesses need to adapt fast too

Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Chiara Veri Communication in the Digital Media Age The digital media age in which we find ourselves runs faster and faster, and...