Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Chiara Veri Communication in the Digital Media Age The digital media age in which we find ourselves runs faster and faster, and...