Author: Lorena Milanović When people think of Generation Z , they often imagine a generation glued to their smartphones and other digital devices , making TikToks , Instagram posts, and following the latest trends . But behind the hashtags and memes lies a more serious reality that most older generations don't understand. Young people today are facing unique challenges that older generations didn't face when they were young. It can be said that it is precisely because of the

Author: Jennifer Argenton Introduction To start, we need to define what nation branding  is. Nation branding refers to the intentional application of branding techniques and marketing strategies  to a country to build a positive international image  and achieve specific goals, such as attracting foreign investment, building up tourism, stimulating trade, and attracting human capital. This plan structures and promotes a country's identity, culture, and values to the world, cre