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Why Sound Branding is becoming a Must-Have for Modern Brands
Author: Flaminia Baldella Sound branding is an important part of a company's identity and the things it sells or offers. It uses sonic logos , jingles , and other sounds to make a sound identity that shows what it stands for, what it wants to do, and what it wants to achieve. The goal of sound branding is to make the brand stick in our heads like a real earworm. Audio identity is becoming more popular because people all over the world are using mobile devices and voice as
5 min read


El Día de los Muertos: Tradition, Identity and Cultural Resilience
Author: Jennifer Argenton Introduction Colors, memories, and the belief that death is but a bridge come alive in Mexico every November 1st and 2nd . It is a day of festivity rather than sadness; it is a call to the souls of loved ones to come back and for the families to remember them in rich symbolism, food, altars, and stories. The streets fill with music and scents of marigolds as laughter dissolves boundaries between the living and the dead. This is a vibrant traditio
8 min read
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