Growing social pressure to be present and responsive at all times has forced us to redefine our daily routine. Nowadays, workers are obliged to completely rethink where and when they can devote time to their professional activities. The result is an overall work-life imbalance that affects our well-being. The brand Heineken couldn’t stay silent about this. So, let’s dive into two of the beer brand’s extremely successful campaigns. 1. The Closer Campaign Today, more than in th