Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp

Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why

Author: Jennifer Argenton   Introduction  Electric cars have been the eco-friendly option to the average gas guzzler for years. Cleaner roads, reduced emissions, and less carbon impact have EVs charging ahead of the globe in going green. But behind the swooping lines and zero-emission praise is a dark reality: EV production isn't cheap. Lithium, cobalt, and other big battery materials contain secret social and environmental costs to which the consumer would otherwise be unaw