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Green or Fake? The Thin Line Between Green Marketing and Greenwashing
Author: Jennifer Argenton Introduction Over the last few decades, sustainability has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr
4 min read


The Rise of Climate Litigation in 2025: How Governments and Corporations Are Being Held Accountable
In 2025, climate lawsuits are surging as citizens and governments sue big polluters and push leaders to act on their environmental promises.
4 min read


Greenwashing: The Coca-Cola Case
The Coca-Cola Case and Greenwashing. Its impact
3 min read


Corporate greenwashing: how to avoid it
Definition, examples, and meaning of greenwashing applied in the corporate field and how to debar it.
3 min read


Navigating Sustainability in Financial Landscapes
Sustainability and its importance
3 min read
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