Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors tak

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef