Author: Lorena Milanović When people think of Generation Z , they often imagine a generation glued to their smartphones and other digital devices , making TikToks , Instagram posts, and following the latest trends . But behind the hashtags and memes lies a more serious reality that most older generations don't understand. Young people today are facing unique challenges that older generations didn't face when they were young. It can be said that it is precisely because of the

Author: Chiara Veri Introduction Generation Z, known for growing up with smartphones in their hands, has established a special relationship with Snapchat, characterized by authenticity, spontaneity, and intimate communication. In 2025, despite fierce competition from TikTok, Instagram, and other emerging apps, Snapchat  continues to maintain its unique relevance  thanks to its mix of AR, AI, and personal interaction that perfectly connects with the digital values of young peo

Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...