Author: Jennifer Argenton Introduction  Over the last few decades, sustainability  has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy  in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr

Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...